Working alongside Nationwide and partner agencies, Event Marketing Strategies took on the task of finding the perfect events to educate families and routed the tour across cities nationwide. EMS also staffed the tour with a knowledable and passionate field team and provided engagement solutions to effectively deliver the important messaging on preventable household accidents to families. 

EMS Brand Ambassadors facilitated the experience by assisting visitors through the vehicle. Inside, the vehicle mimiced a home with various rooms, each with potential accidents lurking.  Through interactive components and a custom iPad application, guests explored each room to uncover the hidden dangers and how to safe guard against them. While the message was serious, the program was insightful, impactful, and fun for the entire family.

To enhance the experience, EMS also managed the creation of Nationwide’s first mascot, Nate the Eagle. He accompanied the tour as the lead Safety Explorer giving hugs and high fives to encourage children to Make Safe Happen.