The modern-day workforce is continuing to evolve. Women have earned the title of CEO and President, and are becoming some of the most powerful and influential decision-makers in the business world. Yet in addition to these...
This year, Event Marketing Strategies (EMS), an experiential engagement agency, is celebrating its 35th anniversary. Established in 1981 by president and founder Jeff Milgrom, Event Marketing Strategies (formerly known as Milgrom & Associates) is one of...
It was a battle of the senses; visual, auditory, and even olfactory. Touch and taste converged last month at the Austin, Texas South by Southwest (SXSW) festival to showcase the latest and greatest in emerging...
If the first thing that comes to mind when we say “Mobile Marketing” is your cell phone, please power off the iPhone and start your engines. Instead, we’re talking about fully loaded and completely customized...
There may be a new meaning to, “the customer is always right.” In an article by SmallBusiness.co.uk, our friends across the pond have found that, “a staggering 71% of consumers feel they know more about products...
As much as we might believe that we’re in the experiential marketing business, first and foremost, we are really in the people business. Our team could develop the most brilliant outreach strategy, peppered with high-profile event...
Global warming, carbon footprint, climate change, energy efficiency, green, organic, natural - these are all terms we have become very accustomed to over the last several years. So, why would your marketing efforts not jive...
"Time is money.” “There aren’t enough hours in the day.” Or my personal favorite, “Time is really the only capital that any human being has, and the only thing he can’t afford to lose.” Luckily, for...
February is officially upon us. Famous for its short calendar days and freezing temperatures, it's also home to the welcomed/dreaded holiday that has everyone talking about love. So whether you've been hit by cupid's arrow,...
As one the nation’s most inspiring leaders, there are a variety of lessons one can take from Martin Luther King Jr. From starting a campaign, through its execution – we’ve nailed down the top six...
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