Nationwide Party on the Plaza with the Columbus Blue Jackets

Nationwide

PLINKO & PUCKS GET FANS EXCITED FOR THE COLUMBUS BLUE JACKETS HOCKEY SEASON

Challenge

As an official sponsor of the Columbus Blue Jackets NHL team, EMS was tasked with providing ambassadors to get fans jazzed about the start to hockey season outside of Nationwide Arena.

Since 2015, EMS has staffed parties on the plaza to generate hype for home openers, special games and playoffs.

Solution

EMS conceptualized and brought to life hockey related premium items and even created a giant hockey stick and puck as a photo opportunity to activate Nationwide’s sponsorship of the Columbus Blue Jackets.

Our energetic brand ambassadors enticed fans with the opportunity to play an 8’ tall PLINKO board to win Nationwide branded premiums including hockey puck stress relievers, head warmers, hockey stick foam hats, and hockey puck bottle opener key chains.

Services Provided:

Strategic Planning & Program Management
Interactive Experience Creation
Brand Ambassador Staffing
Sponsorship Management & Activation

Client Category: Insurance

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RESULTS

plaza party events

photos with the giant stick and puck captured

premiums distributed